Harmony is a combination of parts into a pleasing or orderly whole.

The dairy industry supply chain is complex with many entities serving important and necessary functions. By working together, the entire industry can benefit from consumer’s willingness to pay for attributes of value.

Harmony is:

• Shared understanding of quality attributes.

• Respect for each entity’s contribution to the supply chain.

• Willingness to listen to other’s perspective.

• Recognition of system’s complexity and tolerance for opinions you don’t understand or agree with.

STRIDE is about creating a forum for increased harmony within the industry. This includes:

• Broader grass roots participation in development and adoption of quality programs and standards.

• Promote change by developing management system certification process.

• Use product certification to capture consumer’s willingness to pay for quality related attributes.

Your experiences, insights and participation are vital. With all dairy segments working together, we can boost consumer confidence and appetite for dairy products. That’s not only good for our industry; it’s also good for your business.

Visits since October 03, 2002